SmartyPants Vitamins has kept science – and great taste – at the forefront of our formulas. Vitamins don’t work if 
you don’t take them.

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We had a very clear goal: Reintroduction for the Reformulation. We wanted to keep the integrity of the brand while easily distinguishing that something was new. And the experience needed to feel the same no matter which storefront customers used - so I developed a system and a toolkit to keep all branded materials consistent.